Posts Tagged ‘Value Driven Network’
Last week, Barcelona hosted yet again the MWC show, the largest gathering in the mobile industry with 108,000 visitors this year. We spoke with Omnitele’s Esa Vesterinen, vice president of sales & marketing, about the highlights and news from the MWC. This year’s show provided visitors with early indications of new change-agents in the mobile industry.
Telecom industry has come a long way from coverage based network planning to Big Data Analytics driven network management. Despite the vast amount of near real-time customer data, current Big Data CAPEX planning is still relying on heat-maps, and de-facto best effort CAPEX allocations. But it doesn’t have to.
Network quality is still a key driver for customer loyalty and your brand. Owning the perception of leading in network quality has become business critical for most operators in an ultra-competitive environment. But traditional cost cutting risks the fragile perception of network quality. If you transform the way you work, you can increase the precision of your network CAPEX.