Posts Tagged ‘Network Design & Optimisation’
Last week, Barcelona hosted yet again the MWC show, the largest gathering in the mobile industry with 108,000 visitors this year. We spoke with Omnitele’s Esa Vesterinen, vice president of sales & marketing, about the highlights and news from the MWC. This year’s show provided visitors with early indications of new change-agents in the mobile industry.
Based on a recent analysis, Tele2 Sweden has the best return on investment among the 45 operators studied. The company is best practice when it comes to turning CAPEX to service revenue. We spoke with two executives in the company to better understand what is behind their success and the precision of investing at the right time and in the right places of the network.
Telecom industry has come a long way from coverage based network planning to Big Data Analytics driven network management. Despite the vast amount of near real-time customer data, current Big Data CAPEX planning is still relying on heat-maps, and de-facto best effort CAPEX allocations. But it doesn’t have to.
Telenor Denmark stands out from competitors by providing high level of customer service, direct sales and high network reliability. Telenor has placed emphasis and effort into understanding what is needed to keep customers happy. By focusing on the customer-driven NPS target, Telenor is also able to avoid over-investing in the network. We spoke with two executives in the company to learn how customer feedback is used to make investment decisions.
By offering unlimited data with a fixed price, DNA in Finland has overcome a key customer concern about how mobile data is charged. Not only has the operator introduced unlimited data successfully but it has also accurately managed to predict future demand while operating its network efficiently. We spoke with two executives from DNA to understand how the company anticipates future demand.
Network quality is still a key driver for customer loyalty and your brand. Owning the perception of leading in network quality has become business critical for most operators in an ultra-competitive environment. But traditional cost cutting risks the fragile perception of network quality. If you transform the way you work, you can increase the precision of your network CAPEX.